Alexander has been involved in the events and tech industry since 2009.
His broad skillset has seen him running gigs, putting on bands, DJing and developing his technical abilitity at venues, events and productions all across London.
He was drafted in as follow spot operator for Cafe De Paris’ Friday night cabarets where he met producer Tom Gravett in 2011.
From watching the shows from his perch each week, he would soon take on the role of stage manager and begin to don stage make-up; taking a more theatrical approach to managing shows.
This allowed him to work at many of London’s most prestigious venues such as The Matcham Room at the Hippodrome Casino and The World Famous Speigal Tent on the Southbank and has been part of the management teams at most of the UK’s festival circuit since 2012 including Glastonbury, Secret Garden Party and Boomtown.
With a developed knack for technology Alexander has further extended his plethora of knowledge into the digital domain. He has been building a formidable arsenal of essential skills that prove to now be quinessential as the industry continues to pivot towards a more technology led future.
Alexander has been working closely with Yellow Entertainment and their events since its conception in 2015 and his skills as a web developer and social media manager have been a natural progression and given him a new role in the Yellow team.