In the events industry, sustainability has translated into one dimensional/reactive action like recycling bins at venues or banning one use plastic bottles, however if we wish to continue to produce events with environmental and humanitarian longevity we need to keep ahead of corporate and civic impact on the world around us.
Promoting and caring for ourselves and the ecosystem, we need to work in harmony to reduce our events’ carbon footprint, applying a holistic approach to carbon footprint redaction which is echoed in every single stage during the events’ lifecycle and has a specific impact on growth and leadership within and outside the industry.
In 2020 Yellow has committed to its biggest sustainability drive to date. We have developed new sustainability practices
that will see a bespoke action plan take its place next to the RAMS and Insurances developed for every event we produce.
We understand sustainability is a topic that is continuously developing and as such, we see this initiative as an evolving journey. We encourage our clients and suppliers to challenge these areas and actions and offer suggestions when suitable.
Research shows that the carbon footprint of plant-based meals is about half that of a meat-containing diet.
Ingredients such as meat, cheese and eggs have the highest carbon footprint, while fruits, vegetables, beans and nuts have much lower footprints.
This is why we wish to incorporate an “opt into meat” policy instead of “opt into vegetables”.
Organic & Local
We want to give preference to organic and locally produced food. Organic farming methods for both crops and animals have a much lower impact on the environment than conventional methods. Organic-certified farms must use natural methods for soil fertilisation, weed prevention and pest control, amongst other requirements.
Locally produced food that is locally in season will directly reduce the carbon footprint of the goods transportation. Supporting local suppliers reduces our dependency on imported goods therefore stabilising the infrastructure of the events. Reliability and reputation are a uniting thread between source, production and client.
Our team constantly strives to make our events more sustainable and eco-friendlier, and food waste is one of our top priorities.
We encourage you to challenge the food quantity available for the different meals. Always ensure all needs are covered and planned according to our values. When choosing a venue or a restaurant, we want to prioritise the ones that have the following:
· Sustainability policy/procedure in place
· Procedure to donate food leftovers
· Allow for leftover take away and provide suitable take away packaging
Please remember these actions will depend on the type of food and making sure health and safety requirements are met, following the EU food legislation.
For our events, the goal is to reduce single use plastic utensils, promoting crystal, recycled or other type of re-usable materials for cups, cutlery, etc.
At Yellow Entertainment, we have terminated the use of single use plastic bottles and cups in the office and for our events. Therefore, a concrete action is, for example, including reverse osmosis water fountains in the venues, in order to favour the refill and encourage our clients to bring their BPA free water bottles with them.
The venues we work with must have or be implementing programs in active waste management as, for example:
· Recycling bins with the adequate signage in order to promote correct garbage disposal.
· No single use cutlery when possible.
· Promote recycled, reusable tableware and cutlery.
· Offer a linen and towel reuse program.
. Working with sanitary guidelines to employ PPE where necessary and help make personal hygiene a community driven habit to create a better future.
Over the upcoming five years, renewable power, inducing wind and hydroelectric power are set to rise by 40 percent.
Our aim is to collaborate with venues and embrace renewable energy resources either by using solar power installations, geothermal energy, biofuels and are implementing programs in active waste management.
The triple bottom line is a framework or theory that recommends that companies commit to focus on social and environmental concerns just as they do on profits.
As such, Yellow Entertainment is committed to not just one bottom line, but three: profit, people, and the planet.
Yellow Entertainment will seek to gauge a level of commitment to corporate, social responsibility and its impact on the environment over time.
Yellow Entertainment will be working simultaneously on these three bottom lines:
. Profit: The traditional measure of corporate profit—the P&L account
. People: Measures how socially responsible we have been throughout our operations.
. The Planet: Measures how environmentally responsible we are as an organisation.
By focusing on these three interrelated elements, triple-bottom-line reporting can be an important tool to support yellow Entertainment’s sustainability goals.