Georgia has worked in the events industry for 20 years.
Cutting her teeth in the festival sector she worked and played at Glastonbury, Electric Picnic and Download to name just a few.
After having all the fun and getting tired of living in a field for 4 months of the year
Georgia became a freelance event producer while venturing into artist management.
Her agency featured a stunning roster of high-profile cabaret artists from the London circuit. Clients included Drive Productions and Cake Group, and as the work flowed, her agency supplied artists for large-scale events such as the Game Of Thrones launch and Skyfest.
Georgia founded and launched Rider Provider in 2012 when she noticed a lack of attention paid to the backstage areas of the events she attended. With the goal of creating a 5-star luxury ‘rock n roll hotel suites for head lining artists.
Rider Provider created unique backstage spaces for clients such as JLS, Flawless, Jessie J, Kylie Minogue to name just a few.
Georgia and Tom had always run into each other at various events and talked about working together one day. She joined the team in 2017 and as our Operations Director she strives to nurture and build the award winning Yellow brand to greater heights.