Georgia has worked in the events industry for 20 years.
Cutting her teeth in the festival sector she worked and played at Glastonbury, Electric Picnic and Download to name just a few.
After having all the fun and getting tired of living in a field for 4 months of the year
Georgia became a freelance event producer while venturing into artist management.
Her agency featured a stunning roster of high-profile cabaret artists from the London circuit. Clients included Drive Productions and Cake Group, and as the work flowed, her agency supplied artists for large-scale events such as the Game Of Thrones launch and Skyfest.
Georgia founded and launched Rider Provider in 2012 when she noticed a lack of attention paid to the backstage areas of the events she attended. With the goal of creating a 5-star luxury ‘rock n roll hotel suites for head lining artists.
Rider Provider created unique backstage spaces for clients such as JLS, Flawless, Jessie J, Kylie Minogue to name just a few.
Georgia and Tom had always run into each other at various events and talked about working together one day. That day came in 2017 when Georgia joined Yellow Entertainment as a Producer and more recently gained the role as Operations Director.